What does balanced mean here?

30% protein, 40% carbs, 30% fat — a reasonable starting point for most people who are not pursuing a specific diet.

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Macro Calculator

Split your daily calories into protein, carb and fat grams by goal: balanced, low-carb, high-protein, keto or endurance.

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What does balanced mean here?: 30% protein, 40% carbs, 30% fat — a reasonable starting point for most people who are not pursuing a specific diet.